Digital Media Innovation

This course will explore innovation associated with digital entrepreneurship and creativity within organizations. Students will integrate concepts and ideas learned in previous courses, leading to innovation product development. A speaker series during the semester  will expose students to professional practices and inspire innovation. This course is the capstone for the Digital Media Innovation undergraduate major and will integrate the skills and concepts students learned throughout the curriculum in proposing and prototyping a new media product.

This is a hybrid course. We will meet in person on Wednesdays and you will have required online assignments and quizzes to complete on Mondays.

Spring 2020
Course: MC 4328 #34946 Section 251
When: Wednesday 6:30-7:50pm; online assignments on Monday
Location:  Old Main 232

Objectives:

• Identify and evaluate the unique characteristics of innovation as it relates to the media and communication environment
• Identify and evaluate the characteristics of successful entrepreneurs and companies
• Understand and explain the difference between and intersection of innovation and entrepreneurship
• Analyze data assessing an innovation opportunity
• Design and develop a prototype, proposal and website for an innovative venture